Be it shopping for clothes, politicians, business opportunities or even friends, looking inside, looking to see what's inside is what's important. The age of buying on looks is pretty over, at least with the people i know, with the research and stuff i read. Maybe if there is one good thing that comes from the economic crash- and for many of us, it's a CRASH-it's that we no longer take for granted the things we used to take for granted. We can't afford to and for the most part, we don't want to anymore. So we look at everything and everyone more critically- to see what's real and what's BS, what's of value and what's value-less. We have entered the "IGAS"era (i give a sh#t) because when options are limited, when living life is tough, you better GAS...as the saying goes, if you don't, no-one else will. Oh, and given the time of year and the pending cross-over into 2009, it's a damn good time to also look inside another storefront, our own, and btw, it's free!  Looking always is!